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Blog

Google launches mobile-optimized search algorithm

authored by Amy Paxson

Is your website mobile optimized? It should be, if you want to remain visible on the search engines. Last week, Google rolled out their latest algorithm. There has been quite a lot written about it by tech bloggers and industry writers – referring to it as “Mobilegeddon” or the “Mobile-pocalypse.” And while it’s not quite the end of the world, companies with websites (which is pretty much everyone) should be paying attention.



You voted, we donated.

authored by Amy Paxson

Happy New Year!  And a big thank you to everyone who participated in our 3rd annual VOX Gives Cheer holiday card.  We asked you to vote for your favorite charity and we got a great response.  Based on your voting, a generous contribution has been made to…..The Wounded Warrior Project.



Ice Bucket Challenge: Recipe for viral success

authored by Amy Paxson

If there has ever been the perfect example of the all-too-illusive “going viral”, it has to be the recent ice bucket challenge.  On the outside chance you have been living in a cave without access to TV, print or social media, the ice bucket challenge dares people to film themselves dumping a bucket of ice over their heads or donate $100 to the ALS Association.  That person nominates a few friends, who then have 24 hours to do the same.  The videos are posted to Facebook or other social media sites.



Why do we work so hard?

authored by Amy Paxson


I’ve been thinking about the new Cadillac ad.  Actually, I can’t stop thinking about the new Cadillac ad.  For anyone who hasn’t been glued to their TV’s during the Olympics like I have, it’s the spot in which actor Neal McDonough walks around his house talking about how we Americans work hard so we can buy stuff…like Cadillacs apparently.  He poo-poos the Europeans for taking the month of August off.  The implication of course is that we Americans are better than those lazy Europeans.  Maybe it’s just me, but I think those Europeans have the right idea.  I have to admit, I do like to moment that he steps into his closet and emerges one second later fully dressed in his snazzy suit.  I guess that’s just part of being a Type-A, work crazed, Cadillac-driving American.  Maybe I just can’t get past the fact that this guy was a crazed mass murderer on Desperate Housewives.  What does anyone else think about this spot?



VOX launches new brand campaign for Foothills Bank

authored by Amy Paxson

Last week, VOX launched a new brand campaign for Arizona-based Foothills Bank.  The campaign featured a new look for the bank, including logo, graphics and color palette, as well as a slight tweak to the bank’s name. Formerly called The Foothills Bank, we ditched the “The”.  The campaign, which will run throughout 2014 in the Yuma, Prescott, Chino Valley, and Casa Grande markets, includes print, radio, online, and outdoor.  See the work here.



VOX Gives Cheer, the results

authored by Amy Paxson

In December, we held our third annual VOX Gives Cheer, in which we invited our friends to participate by voting for one of three charities to receive a donation from VOX.  Of course, as marketers we are happy to report that our email received a 81% open rate, and a 68% click-through rate.  Although the voting was very close, a generous donation was made to Make A Wish.  Thanks to everyone who participated!



Interest Graphs: The Next Big Thing in Social Media.

authored by Amy Paxson

I attended the FutureM conference in Boston last month, much of which, not surprisingly, focused on social media.  I’ve been thinking about interest graphs ever since.  Clearly, this is the new frontier for social media marketing.  Social media sites, such as Facebook, currently leverage a social graph.  A social graph consists of WHO you know.  And to date, that’s how marketers have used social media:  I can target Amy, and therefore I can reach Amy’s friends.  But WHO you know doesn’t translate into WHAT you like.



Four Online Collaboration Tools Marketers Should Sign Up For Now

authored by Sharon Sprague

The Agency/Client relationship has always been a precarious one. It might be the “client-treating-agency-like-vendor” relationship or “agency-is-my-best-and-only-friend” kind. Or sometimes it can swing between both just in one day! Whatever kind of relationships you might have, collaboration is critical for both parties to succeed.

Whether it is an expensive homegrown system or free cloud-based platform, collaboration tools have been shown to improve project management and client satisfaction. And in today’s market, in which more and more people are working remotely, collaboration systems are more important than ever.

Thankfully, there are many collaboration tools available at no to minimal cost. Here are several web-based platforms you should test drive with your teams.



The folly of election ad spending

authored by Amy Paxson

I read two articles today in the newspaper that were not related, but fascinating when you consider them in relation to each other.  The first one was about the level of spend in Massachusetts for political advertising.  With Election Day still more than six weeks away, local and national candidates and their supporters have spent about $46 million on ads in Massachusetts.  In the next six weeks, the amount of advertising is expected to be an avalanche from which we viewers can’t possibly escape.  Multiply that times 50 states and it is truly mind boggling to think about how much money is spent on wasted political ads.

Why wasted, you might ask?  That bring me to the second article, which talks about how almost no one is swayed by a political ad.  People know who they are going to vote for and that’s how they vote.  Nothing Mitt Romney says in an ad is going to all of a sudden cause an Obama supporter to vote for him.  And I’m sure the Romney supporters feel the same way about the Obama ads.  Almost no one in America changes their mind about a candidate based on political advertising.



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