As we speak, the advertising glitterati are gathered in Cannes to celebrate themselves. I have to admit, I’m a bit of a Cannes wannabe. I’d be hard pressed to think of something that would be more fun that watching the best advertising on the planet followed by cocktails on the beach and dinner on the patio of LeVoilier. But besides the awards and frivolity, Cannes provides lots of interesting and useful content.
One such program is “Ending the Agency Talent Rotisserie,” presented by two execs from Deutsch’s LA office, about how to reduce the more than 30% annual churn that plagues our industry. Now, you have to admit, there is a little irony here, in that Deutsch has a bit of a sweatshop reputation. But then again, what agency doesn’t? (VOX of course is the exception. Maybe that’s why I don’t go to Cannes?)
Deutsch promoted their session with a series of entertaining videos, featuring agency personnel complaining about their jobs, but we only hear a bit of what they’re saying because most of it is profanity that is bleeped out. And while the videos are cute, they do reflect an interesting dynamic in the world of advertising: Employee abuse.