In these uncertain economic times, many ad agencies, as well as other types of companies, have supplemented their FTE workforce with contract employees. Freelancers give companies the flexibility of having adequate staff when the work is there, and less overhead when it’s not. The ebb and flow of freelancers ensures morale is not jeopardized by rounds of layoffs in leaner times.
But how does a company create a culture that includes a bunch of people who are not actually employees? When we started VOX, it was our vision to build a company with few employees and lots of freelancers. But we didn’t want to be seen as a placement service, or worse, a revolving door. Could we create an environment where freelancers would make us their priority, we wondered? It turns out the secret to creating freelance loyalty is in creating a productive freelance culture.