The leading dental insurance provider in Massachusetts, Delta Dental relies on a critical base of independent brokers to sell their insurance to corporate accounts and municipalities. VOX helped Delta Dental implement a segmented campaign to focus efforts on top producing brokers. In addition to establishing an oral health leadership position, we offered brokers an opportunity to participate in a year-long rewards-based incentive program. High impact dimensional mailers to top producers were supported by email blasts and incremental direct mail. The result was an engaged and motivated broker network.