iRobot

Based on VOX’s direct marketing pedigree, iRobot retained us to help them market their Roomba and Scooba home cleaning robots direct to consumers. VOX developed a campaign of print ads, direct mail, FSI’s and landing pages designed to compliment DRTV already in market, and developed a fulfillment kit to send to responders. We tested and evaluated creative executions, offers, coupon, price, copy length, and media selections in order to establish controls for future marketing efforts.