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781-381-8545
32 Karen Pines Street
Dedham, MA 02026

303-292-1641
4005 Mustique Court
Boulder, CO 80301

INFO@VOXMARKETING.COM

 

iRobot

Based on VOX’s direct marketing pedigree, iRobot retained us to help them market their Roomba and Scooba home cleaning robots direct to consumers. VOX developed a campaign of print ads, direct mail, FSI’s and landing pages designed to compliment DRTV already in market, and developed a fulfillment kit to send to responders. We tested and evaluated creative executions, offers, coupon, price, copy length, and media selections in order to establish controls for future marketing efforts.