Last week, VOX launched a new brand campaign for Arizona-based Foothills Bank. The campaign featured a new look for the bank, including logo, graphics and color palette, as well as a slight tweak to the bank’s name. Formerly called The Foothills Bank, we ditched the “The”. The campaign, which will run throughout 2014 in the Yuma, Prescott, Chino Valley, and Casa Grande markets, includes print, radio, online, and outdoor. See the work here. Interior and exterior signage on the bank was installed over the weekend, so everything new hit the market at once. In conjunction with the new look and ad campaign, VOX launched a new website for the bank. Check it out at www.foothillsbank.com. Let us know what you think!