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The Zeo Personal Sleep Coach is a fascinating new consumer product that provides the personalized information needed for a better night’s sleep. The ultra-light Zeo headband tracks and records sleep patterns and wireless transmits them to a bedside display, where they are available for analysis in the morning. Very cool. Because of our experience working with clients like Bose, iRobot, and Sonos, VOX was tapped to help Zeo launch this revolutionary product direct to consumers through print ads, supported by highly customized landing pages.