Sonos approached VOX to help direct market their multi-room, wireless audio system and position Sonos as the leader in the wireless multi-zone music category. We implemented an integrated offline/online matched market test to attract new customers and determine the optimum media mix for an international roll-out. Our test results yielded valuable market insight, positioning us to maximize future roll-out effectiveness, and in some markets, boosted sales as much as 250% over the previous period.