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Klout and Why Marketers Should Care

authored by Sharon Sprague

Klout, the site that measures people’s online influence on a scale of 1 to 100, has recently revamped how it calculates Klout scores along with some new features and site redesign. Klout states on their website that these new changes “will help you understand, shape and earn recognition for being you.” Love it or hate it, it looks like its gaining momentum. The company has generated more than 100 million Klout scores and hopes to build more clout through these new changes.

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